Revelation has the unique ability to adapt to all kinds of qualitative research projects. It is being adopted by global research companies, leading media and advertising agencies, researchers at major brands and innovative design firms because of its flexibility, value and ease of use.

Market research companies

Revelation's ability to access participants' thoughts, emotions and behavior yields data that market researchers (and your clients) can trust and act upon right away. All the usual barriers of a research project are removed: budget, geography and time. So you deliver more value to your clients by focusing on design, moderation and analysis.

• Immersive research
• Short term online community
• Customer experience whitespace

Industry Article: Studying Wine Consumption Habits using Revelation

Learn how online qualitative research studies take advantage of Web 2.0 technology to capture real customer experiences. An immersive study of wine and lifestyle is discussed.

• Read the Research World article

Advertising, brand and media agencies

With Revelation, your agency can accurately test advertising and concepts in multiple markets without leaving the office. No airports necessary.

• Ad or copy testing
• Brand equity research
•  Concept testing

Case study:  Tesing Creative for an Award Winning Campaign

The Ad Council used Revelation to develop one of their award-winning public-service ad campaigns about teen behavior. TV, radio, outdoor, banner, and print ads as well as URLs, web sites, and spokespersons were tested using online qualitative research methods to get honest, open and thoughtful reactions.

•  Read the Ad Council case study
  
  

Design and Innovation Firms

Revelation helps design and innovation firms test ideas and products to rapidly discover customer needs and accelerate product development cycles.

• Customer discovery
• Concept development
• In-home product testing

Case study:  From Discovery to Prototype in Less Than 6 Months

An international branding agency went from exploration to food product prototype in only six months. Revelation designed and executed a research study that utilized rich interactive with diaries (blogs) and online group discussions (message boards) to capture the everyday lives of two customer segments: moms with small children and teens.

• Read the product development case study