Great Research Thinking Webinars
Part of Revelation's mission is to further research methodology and practice in our community. We are pleased to be sponsoring a series of free webinars on qualitative research methodology and practice. The Great Research Thinking (GRT) webinar series features speakers on the cutting edge of research.
All GRT webinars are one hour long. Each webinar will conclude with a live question and answer session with the presenter.
Great Research Thinking (GRT) Webinar
Have a topic that you think would make a good Great Research Thinking Webinar? Want to be a guest presenter? If yes, send your name and topic to info@revelationglobal.com.
Past GRT Webinars
Fanny Forgeau from Linkfluence presented "Quali-Social: Using Qualitative Research Techniques to Maximize Social Media Research".
- Listen to the recorded webinar or download the presentation (PDF)
Summary:
When it comes to the social web, the horizon of research possibilities can seem limited to e-reputation and monitoring. Yet, there is much more to social media research than social media monitoring. This brand new field of research is not a substitute to online qualitative research or "real world" methods. It's simply another fieldwork with great exploratory and assessment potential.
The spontaneous discussion on various "social spaces" (blogs, forums, micro-publishing, social networks etc.) constitute a vast new fieldwork for research, but who knows how to properly segment in order to provide relevant sample? Or, how to identify the specific bias of the most promising social media research methods?
In this GRT webinar, Fanny Forgeau from Linkfluence will explore the concept and reality of social media research, underlining the opportunities and limits of informing a research approach, and illustrating the presentation with many examples of how her team of researchers fuses qualitative thinking and social media listening to provide consumer insight to clients.
Past GRT Webinars
July 2011 - Great Research Thinking Webinar
Karen Ward and Courtney Lawrence from Curiosity Inc presented "Blended Reality Research™: Bringing Online and Real World Methods Together for Insight and Innovation".
- Listen to the Recorded Webinar or Dowload the PowerPoint Presentation
Summary:
The introduction and continued improvement of online research platforms and the expanding capability of digital devices has opened up a new world of possibilities when it comes to learning about, from and with users.
However, we shouldn’t let our passion and enthusiasm for these new digital methods and applications overshadow the importance and powerful application of more traditional “real world” methods. In fact, the richest learning opportunities often emerge when the two sets of methods and tools are blended together.
In this GRT webinar, Karen Ward and Courtney Lawrence from Curiosity Inc. will explore the concept of Blended Reality Research and the opportunities it provides to enrich understanding and identify growth and development opportunities. The presentation will include a short case study and many examples of how Curiosity Inc uses Blended Reality Research in their research and conceptual work with clients.
June 2011 -- Great Research Thinking webinar (GRT)
Wendy Gordon, Co-Founder and brand research specialist at ACACIA AVENUE, presented "The End of Why!? How Behavioral Economics Challenge Qualitative Approaches to Understanding Consumer Behavior".
- Listen to the Recorded Webinar or Dowload the PowerPoint Presentation
Summary: Over the last two years, Behavioural Economics (BE) has become a rallying cry of the communications industry in the UK and has also been made an integral part of the Coalition Government’s strategy for public policy and behaviour change. This model of thinking has crossed from academia to the public and commercial sectors thanks to a host of popular books by American authors e.g. Nudge, Predictably Irrational, Blink and many more.
Behavioral Economics Challenges the Core Tenets of Neo-Classical Economic Theory
The Neo-Classical Economic Theory suggests that human beings choose the best economic solution after deliberative, logical and conscious evaluation of choice options. Instead it is an evidence-based model of thinking about human behaviour that unequivocally demonstrates that human beings have inherently wired biases and distortions that influence judgment and decision-making.
Behavioral Economics Fundamentally Challenge Qualitative Research Practice
BE's focus is understanding behaviour rather than concentrating on motivations, attitudes, opinions, beliefs, claimed intentions and recalled behaviour – the traditional arena of qualitative research.
What Qualitative Researchers will learn on June 14th
Wendy believes that all qualitative researchers who believe in actionable recommendations are the essence of what they offer to clients -- need to up their game and get on board.
Wendy will walk you through what BE actually is, why it is important, how it challenges qualitative practice, key concepts and examples, where it is applicable and what to do next.
May 2011 -- Great Research Thinking webinar (GRT)
Laura Fry, Qualitative Manager, GfK Tech Qual, Gfk Business & Technology, presented "Searching: The Future Through the Past".
- Listen to the Recorded Webinar
Summary:
This presentation outlines a model currently used to predict future patterns and behaviors by re-visiting existing qualitative data. The model uses inter-disciplinary approaches to research and investigation and draws from a variety of relevant academic literature to give researchers a model for re-using data. Techniques for re-visiting and re-examination offer researchers opportunities to uncover new meaning by removing the influence of temporality and re-positioning our point of view. With this, the model provides cost effective approaches to innovation research and means a truly time-saving and sustainable approach to qualitative research.
April 2011 -- Great Research Thinking webinar (GRT)
Nicole Reinhold, founder of Socratize and frequent ESOMAR speaker presented "Composing The Perfect Research Symphony -- Identifying the key elements to conducting premium online qualitative research".
Summary:
It was only a couple of years ago that online qualitative studies were still approached skeptically by researchers. Today many case studies and publications illustrate that online qualitative research has become a valid methodology amongst many practitioners.
Do we actually use the full potential that online qualitative research offers?
How can we actually determine the quality of online qualitative research?
Does the quality just lie in the eye of the observer? What works, what does not?
In this webinar, research and innovation consultant Nicole Reinhold takes you a step further as she shares with you her strategies to achieve high quality results by doing ‘activity-based’ online research. As a specialist in research for innovation projects, Nicole creates customized research designs that creatively combine different type of research methodologies into one online study. Feeling like a sort of ‘composer’ of research designs, she shares with us some of her international ‘compositions.’
October 2010 -- Great Research Thinking webinar (GRT)
John Griffiths, founder of Above and Beyond, presented "Communities of Interpretation: Using the Power of Networks to Analyze Market Research."
