Qualitative Manager, GfK Tech Qual, GfK Business & Technology 

Laura Fry is a Qualitative Manager and works within the Tech Qual team, part of GfK Business & Technology at GfK NOP in the UK.  Since graduating with an MA in Research in Cultural Geography from the University of London in 2006, Laura worked across the social and market research industries before joining GfK in 2009. 

For the last 3 years, Laura has specialised in technology research and has extensive knowledge and experience managing large scale international qualitative projects in a variety of markets.  Laura is also an experienced online and face to face moderator and is able to bring her sector knowledge to partner with clients and deliver actionable insights.

More recently, Laura presented a paper on generating and delivering foresight at the ESOMAR Annual Qualitative Conference in 2010 and is currently championing the use of infographics in research to deliver high impact results from qualitative and quantitative data