Announcing the Activity Library!

In my previous post, “Making the Leap: Activity Based vs. Question Based Research” I described a shift of thinking to help researchers adapt to the online and mobile research mediums.  While traditionally research projects have been designed as a series of questions, Activity-Based Research presents research project as a series of engaging activities.  These activities can be used to understand specific parts of a consumer experience:  Behaviors, Context, and Emotions. 

This shift can be challenging for some researchers, but once the shift is realized, the results are astounding.  From our experience over the past three years, we’ve learned that the best way to bring people up to speed on Activity-Based Research is to show them examples and describe how activities can be combined to get the deepest possible understanding. 

I’m happy to announce that we’ve just made getting up to speed on Activity-Based Research a whole lot easier.  Introducing Revelation’s Activity Library! 

Revelation’s Activity Library is a collection of tried and true activities that Revelation has designed to capture the essence of consumer experiences. The Activity Library makes it easier and faster than ever to design effective, in-depth research projects.

We have organized the activities in the Activity Library by category:  Warmups and Welcomes, Diaries and Journals, Tours and Show Me’s, Group Discussions, and Concept, Ad and Web Site Tests. 

Each activity comes with a description on how to best use and adapt to for your unique project.

Activity-Based Research has never been easier! 

To learn more about the Activity Library visit www.revelationglobal.com/activitylibrary.  There is more information and a 2-page Activity Library datasheet.