REVELATION ANNOUNCES SPRING 2011 RELEASE – ACTIVITY LIBRARY

The Key to Activity-Based Research™ and Unlocking Consumer Insights

Portland, Ore— March 21, 2011— Online and mobile qualitative research software provider Revelation, Inc. today announced the release of Activity Library.  Activity Library is a collection of research activities that are designed to engage research participants and unlock powerful insights.  Revelation’s Activity Library will be available to all researchers using Revelation Project for their online qualitative research projects.

“We are really excited about the release of the Activity Library, says Steve August, CEO of Revelation. New market research mediums, like online and mobile require a different interaction model and Activity-Based Research™ is the first step.  The Activity Library provide the keys for our clients to easily design online and mobile projects that capture an amazing array of consumer behaviors, experiences and emotions in-the-moment.”

Greg Stucky, Chief Research Officer at InsightsNow speaks to the benefits of the Activity Library, “The Activity Library is a nice, fast way to find ideas for research activities that meet your objectives. It is great for ideating and provides an excellent starting point for authoring an activity.”

Revelation’s Activity Library makes it easy for market researchers and marketing professionals to incorporate best practices and online immersive methodology in their research study.  All the activities have been designed by a Revelation methodologist and tested in live research studies.

Activity Library Benefits:

• More Insight – Faster - The Activity Library puts market researchers and marketing professionals one-click away from a rich collection of “research activities” that have been designed to unlock Aha moments. 
• Simple and Easy To Use – The Activity Library is seamlessly integrated into Revelation Project. Adding activities to a new research project is as simple as one-click.  
• Unlock Aha Moments that Power Business Decisions – The Activity Library empowers researchers and marketers to leverage best practices in research methodology by simply ‘adding’ activities to their research project. 
• Mix & Match Activities – The Activity Library includes a range of activities, from warm-ups and welcome exercises that set the stage for the research project, to diaries and journals that dive into the behaviors of the participants.
• Participant Engagement – Activity-Based Research™ engages participants resulting in significant insights and data.

“The Activity Library represents our desire to share our best practices in market research methodology with our clients, says Steve August, CEO of Revelation.   Our clients can now select from our collection of activities and easily add them to any of their research projects.  The Activity Library makes it even easier to get in-the-moment of consumer behaviors, experiences and emotions.”

For more information on the Activity Library please visit: www.revelationglobal.com/activitylibrary and to read Steve August's Blog on Activity Library click here.

About Revelation:

Revelation, Inc. develops web and mobile qualitative research software that combine the richness of ethnography with the reach of the Internet. Revelation's simple, engaging software applications deliver a 360-degree view of consumers. Visit Revelation's website for more information at: http://www.revelationglobal.com.