Revelation customers present to QRCA, MRA and MRIA!
Posted May 29th 2009 by Steve August
Revelation customers are out in force this Spring / early Summer, speaking at some of the industry's leading conferences. It's great to see some of our long time customers and some new faces out there sharing their experiences with the rest of the market research. Here's who doing what where:
Gretchen Gehrett, president of G2 Marketing, will present "Researching Experiences: The Perfect Tool to Capture Experiences as They Happen" at the Annual MRA conference on June 5, 2009. She will examine immersive research, illustrate how Revelation studies tap into deeper emotions -- and capture responses with rich data.
Paul Tambeau of Macphie presented at the MRIA conference (Canada's market research industry association) and showcased the study we executed earlier this year. It was entitled: "A Case Study: Using Netnography in the Not-for-Profit Sector". Paul spoke about the study, but also about netnography as an emerging methodology and the opportunities web 2.0 tools provide us to engage participants in new and exciting ways.
Kristin Schwitzer of Beacon Research presented with Andy Rieger of United Health at the QRCA Symposium in Chicago on May 7th on using multiple methodologies - including Revelation, of course - can garner deeper insights than possible with a single approach. The twist in this study was that the study featured participants who ere 55+ and proved that online can be an excellent solution for obtaining learning from older people.
Congrats Gretchen, Paul and Kristin!