Steve August, founder and CEO of Revelation, will tag team with Niels Schillewaert on April 29 to give a Pecha Kucha presentation, "Social Media: A transformational technology or hype?”

ESOMAR will host this free 40 minute webinar that will kick off a four part series looking into social media from different research perspectives. Register for Steve’s ESOMAR webinar here.

What are you getting from this webinar?

Over the past five years, social media - the phenomenon formerly known as Web 2.0 - has tremendously impacted how people find and use information, connect and interact. While market research has begun to embrace social media in earnest, exploring a number of different models – from eavesdropping on online conversations to creating online communities to adopting traditional methods to new technologies - it is still early days, and questions about methods, practice and effectiveness are still very much in play.