CEO's BLOG

Getting to the Heart of Emotions by Steve August

If we think about a consumer experience around a product or brand, we can divide it into three distinct layers: Behaviors, Context and Emotions. Today’s blog post is focused on Emotions. Emotions are the subtext to consumer experiences. If we can read the emotions, we can crystallize understanding of how people relate to their world. To read the full blog post click here.

Immersive Research™

Get Immersed! Learn the Five Characteristics of Immersive Research!

Immersive Research draws from a number of offline methodologies – ethnography, contextual inquiry – and blends them in an online environment. Like traditional contextual methods, the goal of Immersive Research is to capture participant experiences and behaviors as they happen, and make those experiences meaningful in the context of a business question. To read the “Five Characteristics of Immersive Research” click here.

July Great Research Thinking Webinar: "Blended Reality Research™"

Please join us July 28, for our next Great Research Thinking webinar. Karen Ward and Courtney Lawrence from Curiosity Inc. will be presenting "Blended Reality Research: Bringing Online and Real World Methods Together for Insight and Innovation".

Our guests will share successes for integrating online research with in-person ethnography. They will highlight key success factors, share real-world examples and present a short case study on Blended Reality Research. To learn more or to register click here.

  Date: July 28, 2011
  Time: 9:00 AM PDT / 12:00 PM EDT
  To Register: Click here.

Want to be entered to win a FREE 3-Day license of Revelation Project? If yes, all you need to do is register for our July GRT! To learn more about the drawing click here.

Did you miss our June Great Research Thinking Webinar?

Over 400 people can’t be wrong! Yes, that was the number of people who registered to hear Wendy Gordon present “The End of Why!? How Behavioral Economics Challenge Qualitative Approaches to Understanding Consumer Behavior”. You can listen to the recorded webinar and download Wendy’s presentation by clicking here.

Tips for Creating Great Activities

What powers our Immersive Research? Activities! Well-designed and timed activities can be that zing that takes your research study to the next level…unlocking powerful insights. They give you the opportunity to access that moment when your consumers are ‘doing’ or ‘thinking’ that will help guide you in a new product concept or business decision. Activities engage research participants in an unprecedented way; activities subtly tune participants into the moment, giving you the researcher or decision maker rich data.

Rachel Bell, Director of Customer Experience, has a recent blog post "Tips for Creating Great Activities". Check it out here.

Win a FREE License of Revelation Project

Would you like to win a FREE 3-Day license of Revelation Project to jump-start your Immersive Research project? If yes, it is one simple step to throw your name into the hat – just sign-up for our next Great Research Thinking webinar featuring Karen Ward and Courtney Lawrence from Curiosity Inc.

Want another chance to win? “Like Us” on Facebook. If you still want to up your odds to win, just tweet or RT “Win a Free License of Revelation Project – Immersive Research Platform”, but use hashtag #getimmersed so we can keep track!

For all the details on the drawing, please click here.