Welcome to the Revelation Dispatch! Revelation is your resource for Immersive Research™. With our Immersive Research platform, Revelation Project, you have all the essential tools to be the proverbial fly on the wall. You can access those critical moments, the "Aha!" moments, which can transform your product or help answer critical business questions with confidence.
CEO's BLOG
Read Steve's blog post "Surprise! More Data Than You Expect".
In this month’s post, Steve highlights the surprise our customers express over the amount of insightful data a Revelation study generates. Our new clients, those who are most familiar with focus groups, are often the most surprised by the amount of information their participants generate within only a few days. Later this month we’ll be releasing a new white paper that compares Immersive Research to traditional qualitative research methods. The findings show that Immersive Research leads to 20% more consumer participation.
To read Steve’s full blog post click here.
Revelation Webinar
Get Immersed in Your Consumer’s World - The New Approach to Qualitative Research
While we are not hosting a Great Research Thinking webinar in September, we are hosting another great webinar featuring Revelation’s CEO, Steve August, and our client, Gretchen Gehrett, President and Founder of G2 Marketing, titled “Get Immersed in Your Consumer’s World - The New Approach to Qualitative Research”.
Have you ever wondered if there is an alternative to focus groups to get the pulse of your consumer? Have you ever been frustrated by the results of a focus group … the rearview mirror insight or the possibility of “group think”? If you’ve said yes to one or all of these questions, please mark your calendars for Thursday, September 29. Steve will explain what Immersive Research is and how you can get in-the-moment with your consumer; Gretchen will share real-world case studies on how she has used Immersive Research to unlock consumer insights that drove business decisions.
To learn more click here.
To register click here.
QRCA VIEWS: Fully Immersed
Fully Immersed: Using Activities to Capture Consumer Behaviors, Context and Emotions
Steve was a contributing writer for the fall issue of QRCA Views. His article is titled Fully Immersed: Using Activities to Capture Consumer Behaviors, Context and Emotions." In the article he explores how immersive research activities can unlock behaviors, context and emotions providing market researchers with incredible insight into their consumers' world.
To learn more about Steve’s article or to download the PDF click here.
What is Immersive Research?
Are you new to Immersive Research? Maybe new to Revelation? Or, simply want a refresher? If yes, check out our new corporate brochure and primer, The Immersive Research Company.
To download click here.
