Welcome to the April edition of the Revelation Dispatch!
CEO's Blog
Effectively Scoping in a World with No Time Boxes
One of the questions we often get from researchers making the transition to Immersive Research is, “How much can we ask participants to do?” And the answer I often give is, “The participants can give you a ton of information depending on the structure of the project – the bigger question, is how much time and information can you, as the researcher, fit into the project?”
To read the full blog post please click here.
Revelation Webinar
Maximizing Insight and Profit: Using Immersive Project Frameworks to Better Scope Your Research
Join Steve August, Revelation's CEO, on April 26, when he will show you how to execute more insightful and more profitable research: "Maximizing Insight and Profit: Using Immersive Project Frameworks to Better Scope Your Research."
During this webinar you will learn how to:
- Scope your time in a 24/7 world
- Produce consistent margins for your projects
- Understand how much moderation and analysis time is needed for a given project
- Use Immersive Project Frameworks to increase insight and profitability
Time: 9:00 AM PST / 12:00 PM EST / 4:00 PM GMT
Date: April 26, 2012
To Register: click here
Welcome to the March edition of the Revelation Dispatch! It has been an exciting start to the New Year! The launch of Revelation Express has been a great opportunity for Revelation to share the power of Immersive Research and provide a solution for research professionals who want in-depth research and insight into their product, consumer or brand quickly. To learn more, read Steve’s blog post “Revelation Express: Research for a Just in Time World” by clicking here.
If you did not have the opportunity to attend Steve’s webinar “How to Fast Track In-Depth Consumer, Product or Brand Understanding: Introducing Revelation Express” you can watch the recording now by clicking here.
CEO's Blog
Revelation Express: Research for a Just in Time World
Over the past decade the pace of product life cycles and product development cycles has dramatically accelerated. This has some dramatic implications for the market research world. As the world seems to shift more and more from waterfall development processes to lean continuous innovation, it becomes more essential to deliver insights for effective product development on ever-quicker timetables. In a sense, we are living in a “Just in Time” insights world.
To read the full blog post please click here.
Great Research Thinking Webinar
We would like to invite all of our prospects, clients and partners to join us on March 22 and tune into Nicole Freund, Consumer Research Manager, of The Coleman Company as she presents “Succeeding as a One-Wo/Man Army: Creating Value When You ARE the Only Resource”.
Time: 9:00 AM PST / 12:00 PM EST / 5:00 PM GMT
Date: March 22, 2012
To Register: click here
We had the opportunity to see this presentation live at The Market Research Event in November 2011. Nicole was amazing and we asked her if she’d share the presentation as our guest for this month's Great Research Thinking Webinar.
Don’t miss this opportunity to hear from a client-side researcher as she shares her story on how to deliver the value the organization is looking for.
Unlock Key Insights with Revelation Express
Learn how Revelation Express can help you get in-the-moment with your consumer and unlock key insights around your brand by reading our recent case study with Specialty Foods Group, Inc.
Specialty Foods Group, Inc was interested in finding out how their consumers would respond to a product line extension for one of their premium brands. They wanted to better understand how target consumers perceived the brand within the category and if those consumers felt the brand could be successful with a line extension outside of its traditional category. To download and read the full case study click here.
Welcome to the February edition of the Revelation Dispatch! On January 18, we launched an exciting new solution for quick-qualitative research, Revelation Express. You’ll find some great resources in this edition that explains more. We are also hosting the next Mini Webinar series: Reporting. For all of you who use Revelation for online qualitative research and want to enhance your skills around reporting you’ll want to secure your spot. To learn more about the events or register: click here.
CEO's Blog
Announcing Revelation Express: Taking the Guesswork Out
Back in 2007 when I started Revelation, Inc., one of the guiding principles was that technology in itself was not methodology. In order to take full advantage of the amazing possibilities that technology of the Internet age offered -- qualitative research -- it would require a new way of thinking about methodology and how to support these research projects. Since our founding, Revelation has been dedicated to exploring and improving online qualitative technology, methodology and practice to serve our ultimate mission: Understanding people to answer key business questions.
To read the full blog post: click here.
Unlock Key Insights with Revelation Express
Revelation Express is created to help you get 'in-the-moment' with your consumers and unlock key insights around your brand. Learn more by reading our recent case study with Specialty Foods Group, Inc.
Specialty Foods Group, Inc. was interested in finding out how their consumers would respond to a product line extension for one of their premium brands. They wanted to better understand how target consumers perceived the brand within the category and if those consumers felt the brand could be successful with a line extension outside of its traditional category.
To download and read the full case study, click here.
Get a Glimpse Into Research in 2020
Please come join us at Revelation's headquarters in Portland, on February 29, when we host Simon Chadwick of Cambiar as he presents "The Future of Research - 2020". Mr. Chadwick will bring thought-provoking data and insight, from top researchers all around the world, about the future of market research and the trends that are driving the transformation.
On February 29 find out what these implications mean for market research professionals. There is limited seating, so please register soon.
To learn more about the event or Simon, please click here.
Our Next Webinar: Introducing Revelation Express
How to Fast Track In-Depth Consumer, Product or Brand Understanding: Introducing Revelation Express
Please join Revelation's CEO, Steve August, for our next webinar, on February 21, as he discusses how to develop target consumer, product and brand understanding in less than one week using our new offering, Revelation Express. Hear two case studies, find out what is included in the three Revelation Express packages, the methodology and which projects are best suited for a Revelation Express Project.
Time: 9:00 AM PST / 12:00 PM EST / 5:00 PM GMT
Date: February 21, 2012
To Register: click here
Welcome to the New Year!
We are excited to be kicking off 2012 with a great line up of educational events! The online qualitative research space is ever expanding and market research professionals are learning new mediums for conducting qualitative research. As the market research industry grows and expands Revelation is committed to helping our clients and prospects keep ahead of the curve whether it's our thought-leadership series, "Great Research Thinking," or our new Mini-Webinars designed to provide practical knowledge and collaboration in 30 minutes.
See below for our January events.
CEO's Blog
Hello 2012! Five MR trends to watch in the coming year!
Well, here we are at the beginning of 2012. 2011, with all of its twists and turns, is behind us and we start the New Year looking ahead to see what might be in store. Here at Revelation, 2011 was a wonderful year of progress, challenge and growth. We see 2012 filled with immense opportunity. The wonderful thing about working in a dynamic, rapidly changing industry like market research is that each day represents a new opportunity to learn and find exciting new ways to create value for our customers.
So as we look forward into 2012, here are some of the things we are keeping an eye on, please click here to read the full article.
Revelation Knowledge Sharing
Mini Webinar Series – Join Us As Our Experts Share Inside Secrets and Answer Your Questions Live
- January Mini Webinar Series: Acquiring, Retaining and Engaging Online Research Participants
- February Mini Webinar Series: Introduction and Best Practices for Reporting
To register for either series, please click here.
Immersive Research White Paper
What is all this talk about Immersive Research you might be wondering? Immersive Research gives market research professionals unprecedented access into the lives of their consumers and this leads to deeper insights and candid discoveries. If that is not enough, Immersive Research results in 20% more consumer participation at a lower cost.
To learn more: download our white paper.
Revelation Names New VP of Sales & Marketing, Kermit Yensen
Revelation, Inc., provider of Immersive Research™ software and tools, announced the addition of a new member to its executive team. Kermit Yensen assumes the role of Vice President of Sales and Marketing. Mr. Yensen is a dynamic professional with over 30 years of experience in the Oregon business community including positions as Director, Product Marketing for Hewlett-Packard and Vice President Worldwide Marketing for Tektronix, as well as chief executive positions at iMove and Massini Group.
To read the full press release, please click here.
Welcome to the December issue of the Revelation Dispatch.
Does it feel like the holidays come around every 6 months? We at Revelation can't believe it is near the end of 2011 already! We have had a terrific year – and seeing that this is the time of year that many people stop to reflect on all that they are thankful for, we would like to thank YOU for being a Revelation supporter. We do it for you. Really. We strive to think beyond the standard traditions of Market Research to create the next best method/idea to introduce to the Market Research community. Our goal is to make your Immersive Research projects produce more rich insights, easier and faster. We hope you like what we have done so far, and there is a lot more great stuff coming in the New Year.
So all of us at Revelation tip our hats off to you, your colleagues, friends and family, wishing everyone lots of joy and merriment in the upcoming weeks. We look forward to having you be a part of our fabulous upcoming New Year!
Thank you and Happy Holidays from the Revelation Team!
Market Research Has Been Given a Revelation by Eric Bell, MRGA
"Market Research Has Been Given a Revelation ... It's called Immersive Research and it might just redefine your expectations for qualitative research"
Late in November, Eric Bell, founder and CEO of MRGA interviewed Steve August, CEO, Revelation. If you missed the interview, it is a candid conversation about Steve's vision and how Immersive Research came to be. Immersive Research is still a new concept and approach to online qualitative research and a great option for those looking for an alternative to in-person focus groups. We recently published a white paper that outlines the cost benefits of Immersive Research compared to traditional in-person methods, you can download it here.
To read Eric's article, please click here.
Great Research Thinking
December Great Research Thinking (GRT) webinar
On December 8, Fanny Forgeau of Linkfluence presented "Quali-Social: Using Qualitative Research Techniques to Maximize Social Media Research".
If you missed the webinar you can still find out how this new field of research is not a substitute to online qualitative research or "real world" methods, but is another tool with great exploratory and assessment potential.
To learn more, click here.
Global Partnership with GfK
On November 29, 2011, we announced a global partnership with GfK, a global leader in market research. This is an exciting announcement for Revelation as it shows the value of Revelation Project, our Immersive Research platform. GfK has been a Revelation customer for several years. This partnership has given Revelation the opportunity to work even more closely with GfK as they rollout SocioLog.dx across their offices around the globe. GfK SocioLog.dx leverages Revelation Project, and combine it with GfK's qualitative experience and global reach, together we provide customers a flexible solution for their online qualitative research.
To read the press release, please click here.
Revelation Knowledge Sharing
Last month we expanded our webinar series to include more offerings for our clients, partners and prospects. These new webinars, the Master Class and Mini Webinars, exceeded our expectations for registration and attendance. In January, we'll be rolling out a new schedule. But, if you were unable to attend the Master Class or Mini Webinars we don't want you to miss out ... you can watch the recordings.
- Revelation Master Class: Four Awesome Activities for Better Concept Testing
- Mini Webinar: Best Practices for Mobile Research
The second Mini Webinar will be a part of a series on mobile research. To register for the upcoming event, please click here.
Welcome to the November issue of the Revelation Dispatch.
This last week a team of Revelationites were at The Market Research Event in Orlando, Florida. It was great to meet new people, and reconnect with our partners and clients. There were some great sessions, many of which showcased our clients. To see some pictures of the event and virtually visit our booth, check out our Facebook page.
CEO's BLOG
Thoughts from The Market Research Event
During the past few days, I had the pleasure of attending The Market Research Event in Orlando. It was wonderful to meet so many of Revelation's customers, and vendors in person, as well as many friends and colleagues.
For those who have never attended TMRE , it can be a little overwhelming. There are nine (yes, nine!) concurrent tracks over the course of nearly three days. It’s impossible for any one person to see everything and inevitably there are sessions you want to attend that happen during the same time slot.
The event has only just finished up, but I’ve collected some of my high level takeaways. To read Steve’s thoughts click here.
Master or Mini? Learn more about our expanded webinar program!
We are excited to share our expanded webinar program. Revelation has been hosting our thought-leadership series “Great Research Thinking” for over two years and with much success. The objective has always been to promote market research, thought-leadership and bring some of the best speakers from industry events to a wider audience. In November we are rolling out two new varieties of webinars - Master Class and Minis.
To find out more click here.
Master Class Webinar
On November 17 join Steve August for our first ever Master Class “Four Awesome Activities for Better Concept Testing”. Discover how to take your concept testing to the next level with this Master Class webinar. Steve will present how to select and sequence four complimentary activities to develop insightful qualitative understanding around the viability and key selling points of new concepts.
To learn more or to register, click here.
Mini How-To Webinars
Join us on November 29 and December 13 to learn more about adding mobile activities to your Revelation research projects. On November 29, Elizabeth MacLaughlin will host “Best Practices for Mobile Research” and on December 13 Elizabeth will present a case study.
For more details about these exciting informational opportunities and to register, please click here.
Immersive Research™
Find out how Immersive Research results in 20% more participant minutes at a lower cost, download our whitepaper: Cost Effectiveness Comparison: Immersive Research Compared to Traditional Qualitative Research Methods.
Welcome to the October issue of the Revelation Dispatch. This is a special month for Revelation – it’s our birthday! On October 1, Revelation turned four. Yesterday, we held a special birthday bash to celebrate. If you were not able to join the party you can see pictures on our Facebook page.
CEO's BLOG
In this month’s post, Steve August, Revelation's CEO, reflects on Steve Jobs.
How Steve Jobs Helped Create Revelation
There has been quite a bit of sadness around the Revelation office since the news of Steve Jobs’ passing. We are a company of Apple fan boys and girls, and our office is a veritable showroom of Apple stuff – iMacs, iPhones, and iPads. And yet, the rows of sleek, immaculately designed devices on our desks represent only the most superficial impact that Steve Jobs has had on Revelation.
To read Steve’s full blog post click here.
The Market Research Event -- Come Say Hello!
The Market Research Event is right around the corner. Revelation is excited to be exhibiting and attending the event November 7, 8 and 9!
Are you attending? We’d love to meet up with you. Be sure to stop by our booth, #116, and claim your special gift!
If you would like to set-up a meeting with one of the team members please email sales@revelationglobal.com
Great Research Thinking
October Great Research Thinking (GRT) webinar
On October 27, Jennifer Picard, Director of Opinion & Market Research Department at Linkfluence will present "Quali-Social: Using Qualitative Research Techniques to Maximize Social Media Research".
Please join us and learn how social media research is more than just monitoring. Find out how this new field of research is not a substitute to online qualitative research or “real world” methods, but is another tool with great exploratory and assessment potential.
To learn more or to register click here.
The New Approach to Qualitative Research … Learn More!
Last month, our client Gretchen Gehrett, President of G2 Marketing presented “Get Immersed in Your Consumer’s World – The New Approach to Qualitative Research”. Gretchen’s presentation explored the benefits of using Immersive Research and she illustrated real-world results through a beverage case study.
To download the PPT or view the recorded webinar please click here.
Find out how Immersive Research Results in 20% more Participant Minutes at a Lower Cost. Read Gretchen's whitepaper by clicking here.
Welcome to the Revelation Dispatch! Revelation is your resource for Immersive Research™. With our Immersive Research platform, Revelation Project, you have all the essential tools to be the proverbial fly on the wall. You can access those critical moments, the "Aha!" moments, which can transform your product or help answer critical business questions with confidence.
CEO's BLOG
Read Steve's blog post "Surprise! More Data Than You Expect".
In this month’s post, Steve highlights the surprise our customers express over the amount of insightful data a Revelation study generates. Our new clients, those who are most familiar with focus groups, are often the most surprised by the amount of information their participants generate within only a few days. Later this month we’ll be releasing a new white paper that compares Immersive Research to traditional qualitative research methods. The findings show that Immersive Research leads to 20% more consumer participation.
To read Steve’s full blog post click here.
Revelation Webinar
Get Immersed in Your Consumer’s World - The New Approach to Qualitative Research
While we are not hosting a Great Research Thinking webinar in September, we are hosting another great webinar featuring Revelation’s CEO, Steve August, and our client, Gretchen Gehrett, President and Founder of G2 Marketing, titled “Get Immersed in Your Consumer’s World - The New Approach to Qualitative Research”.
Have you ever wondered if there is an alternative to focus groups to get the pulse of your consumer? Have you ever been frustrated by the results of a focus group … the rearview mirror insight or the possibility of “group think”? If you’ve said yes to one or all of these questions, please mark your calendars for Thursday, September 29. Steve will explain what Immersive Research is and how you can get in-the-moment with your consumer; Gretchen will share real-world case studies on how she has used Immersive Research to unlock consumer insights that drove business decisions.
To learn more click here.
To register click here.
QRCA VIEWS: Fully Immersed
Fully Immersed: Using Activities to Capture Consumer Behaviors, Context and Emotions
Steve was a contributing writer for the fall issue of QRCA Views. His article is titled Fully Immersed: Using Activities to Capture Consumer Behaviors, Context and Emotions." In the article he explores how immersive research activities can unlock behaviors, context and emotions providing market researchers with incredible insight into their consumers' world.
To learn more about Steve’s article or to download the PDF click here.
What is Immersive Research?
Are you new to Immersive Research? Maybe new to Revelation? Or, simply want a refresher? If yes, check out our new corporate brochure and primer, The Immersive Research Company.
To download click here.
In July, we ran the Immerse Yourself campaign to promote Immersive Research™. Everyone who registered for our July Great Research Thinking webinar was entered into a drawing for a free 3-Day license of Revelation Project. We'd like to extend our congratulations to Barb Swenson of Salt River Project, we look forward to working with you on your next research project.
GUEST BLOG POST
Blended Reality Research™: Bringing Online and Real World Methods Together for Insight and Innovation
Karen Ward, one of our guests for July's Great Research Thinking webinar wrote a blog post highlighting the benefits of Blended Reality Research™. We are highlighting Karen's blog because it is complimentary to the webinar, but also she speaks to the benefits of blended research which addresses many researchers questions regarding 'how online fits' or how to integrate 'online' with traditional methods. Karen's blog post provides insight into how they've used online tools, like Revelation Project, and shares their experiences - and growth.
To read the full blog post click here.
Great Research Thinking Webinar
Our July Great Research Thinking webinar is now available! You can listen to the recorded webinar or download the presentation. We recommend watching the recording if you did not attend the live event. Karen Ward and Courtney Lawrence from Curiosity Inc presented "Blended Reality Research™: Bringing Online and Real World Methods Together for Insight and Innovation". Our guests shared ideas for how to integrate online research with in-person ethnography and highlighted key success factors, shared real-world examples and presented a short case study on Blended Reality Research™.
For those of you who are interested in how Revelation fits into an integrated approach, Karen and Courtney highlight how they've used Revelation's Immersive Research™ platform in their Blended Reality Research. They highlight their early experiences using online and what they've learned.
To learn more listen to the full recording or download the presentation.
We will not be running a Great Research Thinking webinar in August or September, but stay tuned for our topic in October.
METHODOLOGY - Take the Leap - Find out how Activities Can Improve Your Online Research
Have you ever used activities for your online research? Read this blog post and find out how using activities can take your online research from good to great and why activities are optimal for engaging your participants online.
Read the full blog post click here.
CEO's BLOG
Getting to the Heart of Emotions by Steve August
If we think about a consumer experience around a product or brand, we can divide it into three distinct layers: Behaviors, Context and Emotions. Today’s blog post is focused on Emotions. Emotions are the subtext to consumer experiences. If we can read the emotions, we can crystallize understanding of how people relate to their world. To read the full blog post click here.
Immersive Research™
Get Immersed! Learn the Five Characteristics of Immersive Research!
Immersive Research draws from a number of offline methodologies – ethnography, contextual inquiry – and blends them in an online environment. Like traditional contextual methods, the goal of Immersive Research is to capture participant experiences and behaviors as they happen, and make those experiences meaningful in the context of a business question. To read the “Five Characteristics of Immersive Research” click here.
July Great Research Thinking Webinar: "Blended Reality Research™"
Please join us July 28, for our next Great Research Thinking webinar. Karen Ward and Courtney Lawrence from Curiosity Inc. will be presenting "Blended Reality Research: Bringing Online and Real World Methods Together for Insight and Innovation".
Our guests will share successes for integrating online research with in-person ethnography. They will highlight key success factors, share real-world examples and present a short case study on Blended Reality Research. To learn more or to register click here.
Date: July 28, 2011
Time: 9:00 AM PDT / 12:00 PM EDT
To Register: Click here.
Want to be entered to win a FREE 3-Day license of Revelation Project? If yes, all you need to do is register for our July GRT! To learn more about the drawing click here.
Did you miss our June Great Research Thinking Webinar?
Over 400 people can’t be wrong! Yes, that was the number of people who registered to hear Wendy Gordon present “The End of Why!? How Behavioral Economics Challenge Qualitative Approaches to Understanding Consumer Behavior”. You can listen to the recorded webinar and download Wendy’s presentation by clicking here.
Tips for Creating Great Activities
What powers our Immersive Research? Activities! Well-designed and timed activities can be that zing that takes your research study to the next level…unlocking powerful insights. They give you the opportunity to access that moment when your consumers are ‘doing’ or ‘thinking’ that will help guide you in a new product concept or business decision. Activities engage research participants in an unprecedented way; activities subtly tune participants into the moment, giving you the researcher or decision maker rich data.
Rachel Bell, Director of Customer Experience, has a recent blog post "Tips for Creating Great Activities". Check it out here.
Win a FREE License of Revelation Project
Would you like to win a FREE 3-Day license of Revelation Project to jump-start your Immersive Research project? If yes, it is one simple step to throw your name into the hat – just sign-up for our next Great Research Thinking webinar featuring Karen Ward and Courtney Lawrence from Curiosity Inc.
Want another chance to win? “Like Us” on Facebook. If you still want to up your odds to win, just tweet or RT “Win a Free License of Revelation Project – Immersive Research Platform”, but use hashtag #getimmersed so we can keep track!
For all the details on the drawing, please click here.
CEO's Blog:
Fully Immersed: Using Activities to Capture Consumer Behaviors, Context and Emotions
Immersive Research is a framework for online research that seeks to capture consumer experiences in context as they occur. Research Activities are the key to making Immersive Research work in the online and mobile medium.
To read the full blog post click here.
What is a Great Research Thinking Webinar?
What Is the Thinking Behind the Series?
Steve August began the GRT series in the Spring of 2009. Steve's motivation was to provide a forum, a free educational series, to share the innovative ideas of thought leaders in the market research industry -- from both the well-known and the up-and-coming. As a frequent speaker at industry events, Steve is often on the front lines with great speakers and interesting presentations, the best of which are invited to be a part of Great Research Thinking. Don't miss out on these compelling events! You will learn about fresh, creative approaches to qualitative research methodology and practices.
To sign up for our next Great Research Thinking webinar "Searching: The Future Through the Past" with Laura Fry, Qualitative Manager, Gfk please click here.
Honoring Earth Day
In honor of Mother Earth and in celebration of Earth Day, this April 22nd, learn about all the environmental benefits of using Revelation's online qualitative market research platform.
Revelation's 2011 ScoutBook
Did you receive your 2011 Revelation Scout Book? If not, we will be happy to send one to you. Email lori.thacker@revelationglobal.com and include your name, company name, and mailing address. This year's focus is the Constructivism art movement, originating in Russia around 1919.
Upcoming Events:
April 21st, 2011
NorthWest MRA & Puget Sound Research Foundation 2011 Spring Educational Event
May 12th, 2011
Great Research Thinking Webinar
May 16-17, 2011, Chicago
CASRO Management Conference
See all events
Welcome to the March 2011 edition of the Revelation Dispatch!
In this edition we have:
- The NGMR Top-5-Hot vs. Top-5-Not
- Spring Release 2011: Activity Library
- Upcoming Webinar with Research Now
- Express Yourself! -- Record Attendance … find out why
The NGMR Top-5-Hot vs. Top-5-Not
As part of Next Generation Market Research’s flash blogging experiment, here are our thoughts on the Top 5 things in Market Research that will continue to be Hot vs. Top 5 things that will Not.
To read the full blog post click here.
Spring Release 2011: Activity Library
Spring is right around the corner! To celebrate we are offering our clients a great new methodology feature. This new methodology feature, the Activity Library, is Revelation's collection of online research activities. On the 21st of March all of our client's using Revelation Project will have access to the Activity Library. With one-click you'll be able to add an activity to your project and then customize it for your own unique needs. Each activity in the Activity Library has been designed by our methodology experts and tested in the real world. We are very excited to share this new feature with our clients! Stay tuned for more information or email info@revelationglobal.com with questions.
Upcoming Webinar with Research Now
Join us Thursday March 24th at 9:00 am PST as we present, "How To Use Online Panels To Recruit For Online Qual Studies” with Research Now. The presenters, Elizabeth MacLaughlin, Customer Service Manager at Revelation and Kevin Lewis, Client Services Manager at Research Now will host an exciting discussion on the many benefits of using Online Panel Providers to recruit for Online Research Studies.
To register please click here.
Express Yourself! -- Record Attendance...Find out why
In February, we co-presented a webinar with InsightsNow. Many attended this webinar, but for those of you who were unable to attend you can now watch this presentation. The Express Yourself! presentation drew record registration and attendance. It is not often you get two industry experts discussing ground breaking research tools and offering tips.
To listen to the recording or download the slides in PDF click here.
Welcome to the February edition of the Revelation Dispatch!
In this edition we have:
- Making the Leap: Activity-Based vs. Question-Based Research, by Steve August
- Upcoming Webinar: Express Yourself!
- Resources for Using Revelation in Your Next Online Qualitative Research Project
Making the Leap: Activity-Based vs. Question-Based Research by Steve August
The idea of activity-based research is at the heart of Revelation. Our philosophy is that methodology should drive technology, so in a very real sense our offerings reflect not just well designed bits of code and an interface, but also a research approach that we feel maximizes the potential of online and mobile mediums.
To read Steve's full blog post click here.
February Webinar: Express Yourself!
On February 24th, at 11 am PST we’ll be co-presenting a webinar with InsightsNow. The webinar “Express Yourself! Activities and Tools that Unlock a Consumer's Mind!” explores how to overcome the long-standing problem of gathering consumer feedback and will unveil examples of activity-based techniques and tools that are changing the way researchers are observing and dialoguing with consumers.
To discover more and register click here.
Starting a New Research Project? Let Revelation Help You!
Are you about to start a new research project? Would you like to learn more about Online Qualitative Research? Below are some resource that can help you jump start your online research project!
- Sign-up for our live Product Demonstration
- Maximize Your Online Research Success by watching the webinar "Tricks of the Trade"
- Learn more about our Mobile Research Solutions
- Download our Revelation Mobile case study
Welcome to our January 2011 Newsletter!
We have a few New Year's Resolutions we'd like to share! The first resolution is to open more channels of communication with our clients and partners. We think we do a pretty good job now, but we always want to improve! Our second resolution is to better provide you with the sort of content and information you want. That is where resolution number one comes into play. We recently launched a Facebook page and hope that you'll take the time to 'like us' so that we can get started on our resolutions.
- Predictions for 2011 in Market Research, by Steve August
- Winter 2011 Release - Visual Activity Scheduler is Live
- It's a Portland Thing - Scout Book
- Webinar "Tricks of the Trade"
- What is Old is New Again - Great Research Thinking Webinars
- Activity of the Month - Letter Writing
- Find us on Facebook
Predictions for 2011 in Market Research, by Steve August
With 2010 now behind us, what does 2011 hold for market research? Let's peer into our crystal ball for some fearless predictions ...
Winter Release 2011 - Live January 17th
Revelation Labs, our software development team, uses the agile methodology for product development. For those of you who are new to agile it is a group of software development methodologies based on iterative and incremental development. In line with this philosophy and methodology we release new features and upgrades frequently, and strive to make continuous improvements. The first upgrade in the Winter 2011 release is a new scheduling tool, the Visual Activity Scheduler. The Visual Activity Scheduler is a key component of our online qualitative software platform - Revelation Project.
Revelation Project is based on activities. When a research study is developed using Revelation Project, the researcher will select and build out "activities" to lead and guide their participants through the research study. The new Visual Activity Scheduler makes managing, viewing and scheduling activities intuitive and dynamic.
Below are three examples of activities that are used within Revelation Project to capture key insights.
To learn more about the Visual Activity Scheduler or watch a recorded demo of the new scheduler please visit: www.revelationglobal.com/winterrelease
It's a Portland thing ...
Last year the Revelation design team created a Scout Book in appreciation of our clients and partners. A Scout Book is a notebook that will fit in your pocket. It's a little bit Portland-ish - but what really makes it Portland-ish is the design. Our design team creates objects, featuring our logo, in tribute to art and design movements that inspire us. This year Constructivism is the theme. Constructivism originated in Russia from 1919 and rejects the idea of "art for art's sake" and placed value in art as a means to further social purposes.
The piece that inspired us this year was created by László Maholy-Nagy, who was a professor at the Bauhaus School.
Not only is it a Portland thing, it is a Revelation thing. We are inspired by great design, great thinking and are driven by a mission to provide a great research experience.
If you'd like a Revelation Scout Book please email amy.mayer@revelationglobal.com.
Webinar: Tricks of the Trade
Register for our upcoming webinar "Tricks of the Trade." On January 27th, 4:30 PM GMT /12:30 PM EST / 9:30 AM PST you can tune in and listen to Rachel Bell and Elizabeth MacLaughlin of Revelation's Customer Experience department as they share inside secrets on how traditional research engagement techniques translate to a virtual environment and how to scope online projects for profitability.
To learn more or sign up click here.
What is Old is New Again
Our headquarters are in Portland, Oregon. We are pretty green; we are not just talking about recycling paper, or batteries. What we are talking about is our Great Research Thinking Webinar Series. While we are in the midst of launching our 2011 Great Research Thinking Series, it dawned on us that we should send out a reminder that we have three Great Research Thinking Webinars from 2010 that are well worth watching. These webinars have been attended and downloaded over (aggregated data) 2000 times.
To view our past Great Research Thinking Webinars visit: www.revelationglobal.com/grt
Activity of the Month
How to Use Revelation Project to Unlock the Ah-Ha Moment with Letter Writing. To read the full blog post click here.
Find Revelation on Facebook!
You might wonder - why? The reasons we believe you should follow us on Facebook:
- You'll be the first to know about new releases and product ideas.
- You'll be able to interact and share your thoughts and ideas.
- You'll be the first to hear about promotions and online-training classes.
- It helps us achieve our New Year's Resolutions. A win-win!
To visit Revelation's Facebook page click here
Revelation Resources
Need easy access to our datasheets, videos or links to our latest webinars? Well, we have just the right place... Revelation Resources provides you with easy access to Revelation information!
Welcome to the November issue of the Revelation Dispatch!
- The Live AID of Research Event
- Inside Revelation: Revelation Support Team Shares their Secrets to Success
- Register for upcoming webinar -- "Qualitative Research in Motion"
- The Revelation Daily | paper.li by Kristie Conner
Where in the world will Revelation be in November? Click here to see our November events, and for a listing of all our events click here.
The Live AID of Research Events, by Steve August
However, there's always room for trying something new and taking advantage of the online world we live in. To read Steve's full blog post click here.
Inside Revelation: Revelation Support Team Shares Their Secrets to Success, by Drew Woods
Most support teams work as hard as they can to reduce the amount of time they spend actually answering incoming requests from the users. Primarily, this effort is channeled into documentation, canned responses, recorded screen casts, webinars, and the like. At Revelation, we spend a good amount of time on these materials as well, but they're not our only tools.
To read Drew's full blog post click here.
Mark your calendar for the 7th of December...
Register now by clicking here for our upcoming webinar "Qualitative Research in Motion - The Benefits of Mobile in Gaining Customer Insight".
If you have not yet seen John Griffith's presentation "Communities of Interpretation" you can still check it out by clicking here.
The Revelation Daily | paper.li by Kristie Conner
We recently created our own paper.li - The Revelation Daily. For those of you who are not familiar with paper.li -- paper.li organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, list or #tag.
My first encounter with paper.li was the #MRX Daily and then while at Blog World Expo, I visited the paper.li booth. While at the Expo, I got a lesson on how easy it is to create a personalized paper.li. The simplicity won me over, but why I keep reading The Revelation Daily and #MRX Daily is to keep caught up - it is an easy way to stay informed and abreast of industry news.
You would think, that The Revelation Daily would be about Revelation, but it is not, it is about the people we follow! And, for those of you who are frequent Twitter users, you'll like the fact the paper.li takes the best, most tweeted topics of the day and aggregates them (with pictures) in an easy to read format!
Team Revelation Has Been Busy!
We have officially moved into our new space in the historic Albers Mill Building. Our first day in this historic location, was August 30, 2010. We are just beginning to plan our 3rd Anniversary and Open House Bash on September 30th so be on the lookout for an evite. In fact, if you would like to attend, send us an email at info@revelationglobal.com.
Featured Blog Post
Inside Revelation
We are launching a new weekly blog series - Inside Revelation. Inside Revelation is one way we can share who we are with our clients and partners. While we are experts at developing online qualitative software solutions designed to make the life of market researchers easier, we also have domain experts whose expertise contributes to the overall culture that is Revelation.
- People, Processes and Tools by Dan Herrera, CTO
- Notes From the Field: A Few Tips for Running a Successful Online Study By Elizabeth MacLaughlin, Customer Experience Manager
Your Carbon Footprint Just Got Lighter - Free White Paper
At the end of the month we are publishing "Avoided Carbon Calculator." We partnered with Fluid Market Strategies based here in Portland, Oregon to research and write up their findings on how Immersive Online Research (online being key) can help your business decrease your carbon footprint.
This is one of the first white papers to market that addresses the benefits online research has on our fragile environment.
If you are interested in a copy please email kristie@revelationglobal.com and we'll make sure you are one of the first to receive a copy of the report.
Upcoming Events
This month, you will find Revelation at ESOMAR CONGRESS in Athens, Greece. Steve August, Revelation CEO, will be moderating "Online Immersive Qualitative Research - Ethnographic inspired online approaches." To learn more click here.
On October 14th, Revelation will be presenting at the 2010 QRCA Annual Conference in Philadelphia. Rachel Bell, Director of Customer Experience, and Elizabeth MacLaughlin, Customer Experience Manager, will discuss "Tricks of the Trade: Maximizing Your Online Research Success." To learn more click here.
To download the complete newsletter click the link below.
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| revelation-dispatch-09-2010 Final.pdf |
The August edition of the Revelation Dispatch is hot off the presses! Inside this month's issue you'll find:
- Steve August, Revelation’s CEO, took some time to share in a recent blog post about how Revelation is Growing Up and some thoughts on the year to come.
- Updates to Revelation's Study Space
- News & Events
Click on the PDF below for the full issue!
The February edition of the Revelation Dispatch is hot off the presses! Inside this month's issue you'll find:
- Information about the latest additions to our Great Research Thinking (GRT) webinar series. Ray Poynter will present "The Case for NewMR" on March 2nd, and Andrew Vincent will give his talk on "Insight Integration" on April 13th.
- Our Activity of the Month: the Product Eulogy. Find out how product eulogies can help researchers get at the heart of a consumer's affinity for a product.
- What Market Research Software Companies Can Learn from "Avatar." Revelation CEO Steve August explains.
Click on the PDF below for the full issue.
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| Revelation Dispatch February 2010.pdf |
Revelation has released the last issue of the Dispatch for 2009. This month's features include:
- The December Activity of the Month: Getting To Know You. Read about why Getting to Know You activities are a great way to kick off a project.
- A step-by-guide for including videos in your projects. We explain the importance of recruiting, engaging and supporting participants, and how to best set up video projects.
- Snap or Shoot? That's the Question. When is it better to use photography or video in your study?
Click on the PDF below to read more.
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| Dispatch-12-2009.pdf |
Some highlights from this month's Dispatch:
- Ever wondered how features are added to the Revelation tool? This newsletter takes a behind-the-scenes look at our feature development process.
- Revelation has added new languages to those it already supports and will continue to add even more.
- Follow Revelation CEO Steve August's marketing research trip around the world.
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| October 2009 Dispatch.pdf |
