Download Revelation's White Paper "“Cost Effectiveness Comparison: Immersive Research™ Compared to Traditional Qualitative Research Methods.”
Posted September 14th 2011 by Kristie Conner
Immersive Research Results in 20% More Consumer Participation at Lower Cost
Revelation Inc. has released a new white paper, “Cost Effectiveness Comparison: Immersive Research™ Compared to Traditional Qualitative Research Methods.” The white paper demonstrates how Immersive Research can provide marketing and research professionals with a significantly lower cost per participant minute than other qualitative research methods.
Portland, Ore— September 13, 2011— Immersive Research™ provider Revelation, Inc. today announced the availability of a new white paper, “Cost Effectiveness Comparison: Immersive Research™ Compared to Traditional Qualitative Research Methods.” The white paper, written by G2 Marketing’s founder Gretchen Gehrett, compares the cost-effectiveness of traditional, in-person qualitative research to Immersive Research. Immersive Research uses Web 2.0 online and mobile technologies to conduct qualitative consumer research in-the-moment across multiple geographies. The findings show that Immersive Research delivers a highly cost-effective solution. Market researchers, marketing professionals and companies who use qualitative research will find the data revealed in the white paper beneficial for planning future research.
“One of the fundamental reasons for launching Revelation Projectä, our Immersive Research Platform, was the vision of leveraging the Internet to make the benefits of in-depth, in-person qualitative research more accessible by removing financial, time and location barriers,” said Steve August, CEO of Revelation. “This white paper provides data demonstrating that when compared to traditional methods, Immersive Research delivers a highly cost effective solution.”
In the analysis, four research methods were compared: Immersive Research, Focus Groups, Ethnography, and In-depth Interviews. The cost-effectiveness of each method was measured across three metrics: recruiting and incentive costs, cost per unit of information gathered and productivity of the research consultant during fieldwork. On all measures, Immersive Research was found to deliver a highly cost-effective solution.
With the highest number of participant minutes – compared to Ethnography, Immersive Research produced 20% more participant minutes – and relatively low recruiting and incentive costs, Immersive Research delivered a significantly lower cost per participant minute than other qualitative research methods.
“Combining cost effectiveness with the advantage of being with the consumer at the moments when interesting things happen, Immersive Research™ proved itself to be a powerful tool for researchers,” said Gretchen Gehrett, founder of G2 Marketing and author of the study.
To download the white paper “Cost Effectiveness Comparison: Immersive Research™ Compared to Traditional Qualitative Research Methods” click the link below:
http://marketing.revelationglobal.com/acton/fs/blocks/showLandingPage/a/1168/p/p-001e/t/page/fm/0
About Revelation:
Revelation, Inc. designs Immersive Research solutions that combine the richness of traditional research methods with the reach of the Internet. Revelation's simple, engaging software applications deliver a 360-degree view of consumers. Visit Revelation's website for more information at: http://www.revelationglobal.com.
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Revelation Mobile Now Available for Android Devices
Posted June 8th 2011 by Kristie Conner
Portland, Ore—June 8, 2011—Revelation, Inc., a provider of immersive qualitative research software and services, today announced the release of Revelation Mobile for Android devices. Revelation first announced their breakthrough technology for capturing and recording consumer behavior in real time in November 2010, with iPad and iPhone apps. Revelation Mobile is now available for Android devices, extending mobile qualitative research by including new smart phones and an operating system that continues to grab market share worldwide.
“Once our customers started using Revelation Mobile in their research studies, they immediately requested us to add Android devices”, says Steve August, CEO. “Adding Android devices empowers market research firms, professional researchers and marketing professionals with access to a wider global audience of mobile users. It made sense to add Android because it opens up new opportunities for our clients and for Revelation.”
Revelation Mobile is a research study participant app that runs on the iPhone, iPad and now on Android devices. Revelation Mobile seamlessly integrates with Revelation’s software platform. All the data, and pictures from mobile activities are immediately posted to Revelation Project, allowing researchers to integrate the information into a larger study and to filter, search, review, and add the mobile data to reporting.
Revelation Mobile empowers researchers with the capability to conduct Immersive Research studies using mobile devices. Immersive Research is not an online focus group or bulletin board, it is a different methodology that allows researchers access to participants’ lives in an unprecedented way. The combination of Immersive Research and mobile technologies offers a powerful opportunity to capture shopping experiences, on-the-go activities and hard to reach respondents.
Revelation Mobile is a great tool for capturing consumers’ behaviors and reactions as they are happening. A couple of the benefits include: instant access to responses, and lower research costs with wider access to respondents all while leveraging technologies that are a part of your participants’ every day lives.
For more information on Revelation Mobile please visit www.revelationglobal.com/mobile
Online Immersive Research Now Available in Russian and Turkish
Posted November 30th 2010 by Kristie Conner
We have expanded our language capabilities to include Russian and Turkish. This brings the number of languages that we support to 16! We expanded the languages we offer in order to provide our customers, independent market researchers, market research agencies and end-clients with the ability to reach new, growing markets.
We will continue to support the growth of our customers by offering immersive online research around the world!
“Core to our mission at Revelation is offering our clients concierge-level service,” says Rachel Bell, Director of Customer Experience, and “one component of that is offering our software in native languages in countries where our clients are expanding.” In addition to offering software in 16 languages, Revelation also offers translation services in all 16 of the languages it offers.
- Languages: Revelation’s software has been translated into 16 languages offering participants ease-of-use and culturally appropriate phrasing for research project participants. Languages offered: English, Chinese (traditional and simplified), Japanese, Thai, Korean, Bahasa Malay, Spanish (EU and Latin American), Turkish, Brazilian Portuguese, French, German, Greek, Italian and Russian.
- Translation Services: Revelation offers a suite of localized translation services that ensure content accuracy and relevance.
“Revelation continues to grow domestically, but we have seen an incredible surge in international activities, and this new demand has resulted in adding new languages to our existing portfolio, based on what I have seen and our customers’ requests we plan to continue to add to our language portfolio,” says Steve August, CEO.
To read the full press release click on the link below.
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| RevelationAnnouncesRussianandTurkish.pdf |
Revelation Reviewed
Posted May 10th 2010 by Steve August
Tim Macer, Founder and Managing Director of meaning ltd., wrote a review of Revelation’s software on Research Magazine. We’re very impressed. Tim included perhaps one of our favorite pull quotes. He writes,
“Going online clearly cuts out the waffle, as respondents draft their responses carefully, and consider what they are saying. The result is data that is relatively easy to analyse with very little padding to cut away.”
Emphasis is ours.
To see the rest of the review, click here.
"Vital signs of a young company"
Posted July 24th 2009 by Josh Goldberg
Jonathan Brinckman of The Oregonian features Revelation and its CEO and Founder, Steve August.
To read the full article, please see the attached file.
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| Revelation Featured in The Oregonian July 25, 2009.pdf |
Tim Macer Reviews Revelation for Quirks July 2009 issue!
Posted July 9th 2009 by Steve August
The July 2009 issue of Quirk's Marketing Research Review is hitting researchers' desks and we are very pleased to see Tim Macer's excellent review of Revelation. My favorite quote from the article is the closing paragraph:
"It would be wrong to look at Revelation only as a means to save money, though that could be one welcome benefit of using the method, along with the wear-and-tear on the qualitative researcher, who perhaps gets to travel a bit less....the real benefit of this method is its ability to take qualitative data gathering from the artificial confines of the focus group into the realms of the ethnographer, by working directly within the participants' own fields of experience as they go about their daily lives."
Well put, Tim! Click here to check out the review for yourself.
Revelation featured in May issue of Quirk's!
Posted May 18th 2009 by Steve August
Congratulations to long-time Revelation customers Kristin Schwitzer of Beacon Research and Dana Slaughter of Slaughter Branding. They have published an excellent article in May's Quirk's Marketing Research Review detailing the work they did for the Ad Council's award-winning "Think Before You Speak Campaign." The article details the tremendous work they did using Revelation to test an amazing amount of creative in just 5 days. Definitely worth a read - find it here.
Revelation powers award winning campaign
Posted April 26th 2009 by Steve August
Congratulations to Revelation customers Kristin Schwitzer of Beacon Research and Dana Slaughter of Slaughter Branding! Their work with the Arnold Agency agency in New York in partnership with the Gay, Lesbian and Straight Education Network has won the Ad Council's award for best public service advertising campaign. Entitled "Think Before You Speak," the messaging was designed to discourage use of the slur "That's so gay" by school students.
Kristin and Dana used Revelationto test print, TV, and outdoor concepts and their work was intstrumental to honing the campaign. Read more about the campaign here.
Research World article: Web 2.0 changes the game
Posted November 3rd 2008 by Steve August
This Research World article, originally published in November 2008, puts forth an immersive research study and explains how the technologies associated with Web 2.0 usher in new data in online qualitative market research. The article was written by Revelation CEO Steve August.
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| Web2.0 changes the game.pdf |
Quirks: Immersive Research
Posted July 26th 2006 by Steve August
Originally published in July/August 2006 edition of Quirks, Revelation CEO Steve August presents a new methodology, tailored for online qualitative market research: Immersive Research.
Outlining the percepts that make online qualitative happen, this piece is a primer in Immersive Research.
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Quirks Article: My cell phone, my life
Posted February 26th 2006 by Kat Gomm
This Quirks study, orginially published in February 2006, examines the role of cell phones in everyday teen life. The research used Revelation software to collect and analyze user behavior.
Click here to ready the study in full!
Quirks: Online In-depth Proves its Promise
Posted May 26th 2005 by Steve August
This article, originally published in May 2005, discusses the possibilities of online qualitative. Co-authored by Revelation CEO Steve August.
Click here to read the study in full.
QRCA Views:
Posted April 26th 2005 by Steve August
Written by Revelation CEO Steve August, this article examines the phenomenon of blogging -- and how it lends itself to qualitative market research pursuits. Originally published in 2005.
Click here to read the piece!
