Revelation Reviewed
Posted May 10th 2010 by Steve August
Tim Macer, Founder and Managing Director of meaning ltd., wrote a review of Revelation’s software on Research Magazine. We’re very impressed. Tim included perhaps one of our favorite pull quotes. He writes,
“Going online clearly cuts out the waffle, as respondents draft their responses carefully, and consider what they are saying. The result is data that is relatively easy to analyse with very little padding to cut away.”
Emphasis is ours.
To see the rest of the review, click here.
"Vital signs of a young company"
Posted July 24th 2009 by Josh Goldberg
Jonathan Brinckman of The Oregonian features Revelation and its CEO and Founder, Steve August.
To read the full article, please see the attached file.
| Attachment |
|---|
| Revelation Featured in The Oregonian July 25, 2009.pdf |
Tim Macer Reviews Revelation for Quirks July 2009 issue!
Posted July 9th 2009 by Steve August
The July 2009 issue of Quirk's Marketing Research Review is hitting researchers' desks and we are very pleased to see Tim Macer's excellent review of Revelation. My favorite quote from the article is the closing paragraph:
"It would be wrong to look at Revelation only as a means to save money, though that could be one welcome benefit of using the method, along with the wear-and-tear on the qualitative researcher, who perhaps gets to travel a bit less....the real benefit of this method is its ability to take qualitative data gathering from the artificial confines of the focus group into the realms of the ethnographer, by working directly within the participants' own fields of experience as they go about their daily lives."
Well put, Tim! Click here to check out the review for yourself.
Revelation featured in May issue of Quirk's!
Posted May 18th 2009 by Steve August
Congratulations to long-time Revelation customers Kristin Schwitzer of Beacon Research and Dana Slaughter of Slaughter Branding. They have published an excellent article in May's Quirk's Marketing Research Review detailing the work they did for the Ad Council's award-winning "Think Before You Speak Campaign." The article details the tremendous work they did using Revelation to test an amazing amount of creative in just 5 days. Definitely worth a read - find it here.
Revelation powers award winning campaign
Posted April 26th 2009 by Steve August
Congratulations to Revelation customers Kristin Schwitzer of Beacon Research and Dana Slaughter of Slaughter Branding! Their work with the Arnold Agency agency in New York in partnership with the Gay, Lesbian and Straight Education Network has won the Ad Council's award for best public service advertising campaign. Entitled "Think Before You Speak," the messaging was designed to discourage use of the slur "That's so gay" by school students.
Kristin and Dana used Revelationto test print, TV, and outdoor concepts and their work was intstrumental to honing the campaign. Read more about the campaign here.
Research World article: Web 2.0 changes the game
Posted November 3rd 2008 by Steve August
This Research World article, originally published in November 2008, puts forth an immersive research study and explains how the technologies associated with Web 2.0 usher in new data in online qualitative market research. The article was written by Revelation CEO Steve August.
| Attachment |
|---|
| Web2.0 changes the game.pdf |
Quirks: Immersive Research
Posted July 26th 2006 by Steve August
Originally published in July/August 2006 edition of Quirks, Revelation CEO Steve August presents a new methodology, tailored for online qualitative market research: Immersive Research.
Outlining the percepts that make online qualitative happen, this piece is a primer in Immersive Research.
| Attachment |
|---|
| August_0706_quirks.pdf |
Quirks Article: My cell phone, my life
Posted February 26th 2006 by Kat Gomm
This Quirks study, orginially published in February 2006, examines the role of cell phones in everyday teen life. The research used Revelation software to collect and analyze user behavior.
Click here to ready the study in full!
Quirks: Online In-depth Proves its Promise
Posted May 26th 2005 by Steve August
This article, originally published in May 2005, discusses the possibilities of online qualitative. Co-authored by Revelation CEO Steve August.
Click here to read the study in full.
QRCA Views:
Posted April 26th 2005 by Steve August
Written by Revelation CEO Steve August, this article examines the phenomenon of blogging -- and how it lends itself to qualitative market research pursuits. Originally published in 2005.
Click here to read the piece!
