Revelation's CEO to Speak at Advertising Research Foundation's 2009 Conference: How Online Qualitative Rescues Research From Shrinking Budgets

CEO Steve August will discuss how Qualitative 2.0 affords market researchers the speed, value and reach they need in this time of shrinking budgets.

Portland, Ore. - March 23, 2009 - Today, Revelation, a developer of next generation online qualitative research tools, announced CEO Steve August will speak at the 2009 re:think Advertising Research Foundation (ARF) convention.  Mr. August is scheduled to talk on the subject of Qualitative 2.0: Speed, Reach and Richness on March 30th at noon.

Held at the Marriott Marquis in New York City, this annual convention draws over 2,000 advertising and marketing professionals.

August's thirty-minute free talk will use real life qualitative research case studies to show how online research techniques dramatically accelerate qualitative research that produces insight, fuels powerful creative, and allows users to quickly evaluate campaigns.

One case study that will be discussed is a project for the Gay, Lesbian, and Straight Education Network (GLSEN). This research study was nominated for an Ogilvy Award, an accolade administered by the ARF. August will present the study's design, show how online qualitative research aided in collecting insight, and the resulting campaign for the Ad Council. Kristin Schwitzer, president of Beacon Research was nominated for the award, working with Arnold Worldwide ETC. on the research for the Ad Council's "Think Before You Speak" ad campaign using Revelation's online research tool.

"Web 2.0 -- and the underlining technology-- has given researchers unimaginable access across populations, time zones, and geography to gather consumer behavior data. The tool's power also befits the current economic climate. Compared to traditional focus groups or in-depth interviews, a license is a fraction of the cost but yields richer data, in half the time of in-person activities," says August. Quite often, researchers are fighting the clock and feeling pressure to reduce budgets, often at the expense of insight. Now, Revelation addresses those concerns, and over-delivers on the data.

For a pass to hear the speech at the Marriott Marquis, 535 Broadway, 6th Floor (Plymouth/Royale Room), NYC  on March 30, 2009 at noon, visit www.revelationglobal.com/arf.