The July 2009 issue of Quirk's Marketing Research Review is hitting researchers' desks and we are very pleased to see Tim Macer's excellent review of Revelation. My favorite quote from the article is the closing paragraph:

"It would be wrong to look at Revelation only as a means to save money, though that could be one welcome benefit of using the method, along with the wear-and-tear on the qualitative researcher, who perhaps gets to travel a bit less....the real benefit of this method is its ability to take qualitative data gathering from the artificial confines of the focus group into the realms of the ethnographer, by working directly within the participants' own fields of experience as they go about their daily lives."

Well put, Tim! Click here to check out the review for yourself.