A eulogy activity can be a powerful way to get at the heart of a consumer’s affinity to a product. In a eulogy activity, participants are asked to write about what the loss of a product would mean to them and how they might replace it. You can even opt to include a video segment. This can yield some very powerful results.

Here’s an example where participants were asked to eulogize a kitchen appliance: Imagine that as of tomorrow, your food processor no longer existed. Pretend that all food processors have vanished and that you’ll never see or use one again. No more slicing, grinding, or shredding. Please think about and respond to the following questions.

1. Write a brief eulogy for the food processor. Reflect on its life and accomplishments, and how it will be remembered. What might you say at its funeral?
2. Once you've written your eulogy, please make a short video of yourself delivering the eulogy and upload it here.
3. Who will miss the food processor the most? Who will miss it the least?
4. What or who might take its place now? And what is the one thing you can tell us about food processors that others might be surprised to hear
5. Lastly, what do you think caused the food processor’s demise?

This activity comes to us courtesy of Jon McNeill of Hall & Partners. If you have an activity you would like to submit for an upcoming Revelation newsletter, please email us at info@revelationglobal.com.