Earth Day began in the United States back in 1970 when gas guzzling V8 sedans, water and air polluting factories and toxic dumps were the norm.  By 1990 Earth Day went global, mobilizing 200 million people in 141 countries and lifting environmental issues onto the world stage and Earth Day became the modern environmental movement worldwide. A lot has been done since 1970 and there are still many things we as a society and people can do to help take better care of Mother Earth.

In honor of Earth Day, April 22^nd, we would like to share our Avoided Carbon Calculator.  We teamed up with Portland-based sustainability consulting firm Fluid Market Strategies to answer the question: are there environmental benefits to using of Revelation’s Immersive Online software? 

What we learned was by clients using Revelation’s online immersive research vs. traditional in-person focus groups we averted 2.5 times less gas emissions than if the studies were conducted in the traditional method.  What does that equate to?  It would be equivalent to cancelling two business trips via plane, not consuming 96 cheeseburgers, or avoiding 9 business trips (roughly 1.1K miles) via car. 

To read the complete report and learn more on how you, your company and clients, can help contribute to a cleaner, healthier environment too, please click here.  

Here’s to taking better care of Mother Earth!  Happy Earth Day!

The Revelation Team