Attendees in our recent Mini Webinar about acquiring the right participants for Online Immersive Studies (click here for a link to the recording and presentation) had so many terrific questions that we didn’t get to answering all of them. Here are some follow up answers:

Q: Do you have a formula for over recruiting?

A: In general, we recommend over-recruiting by 18-20%. For harder to engage groups, 22-25% may be appropriate.

Q: Thinking of doing a "get to know" you question to eliminate those respondents not right for study. How many would you over recruit to do this?

A: Depending on your budget, an audition activity can be over-recruited 50-75%...or even up to twice as many as you’ll pick… so that you can both account for no-shows and pick the best participants for your study. Just remember to account for a small incentive (we recommend around $25) for dismissals, as well as any costs your recruit partners may have for recruiting for the entire group (not just the finalists).

Also remember to keep the overall number reasonable enough that you won’t be overwhelmed in choosing your final group. Ideally, your participants have 1-2 days (24-48 hours) to complete the audition activity, and then you’ll want to budget another day after that to make your final decisions, and let everyone know.

Q: Do you have experience with international research/inviting people from different nationalities?

A: Revelation supports multilingual projects in 16 languages, enabling researchers to conduct in-depth immersive studies simultaneously around the world, reaching over 3 billion potential customers!

Revelation currently supports English, Chinese (traditional and simplified), Japanese, Thai, Korean, Bahasa Malay, Spanish (EU and Latin American), Turkish, Brazilian Portuguese, French, German, Greek, Russian and Italian. Revelation offers a suite of translation services for all aspects of the study. For more information on the languages feature or our translation services, contact us.

Q: ­How can you vet technology aptitude and agreement to participate if you are using a 3rd party panel? What questions can you ask to narrow the sample to the correct respondent pool?

A: For Immersive studies, with 3^rd party panels you’ll still want to run a recruit so that you can pre-screen your final group for both technology requirements, willingness to participate, and any targeting requirements you have of your group.

Once they’ve qualified during your recruit phase, only then do they enter your immersive study.

Q: ­Any best practices when recruiting Business Participants?

A: B2B can be a very exciting prospect for Immersive work! Just keep in mind that various professions will require higher incentivizing for any type of research work, and that targeting busy professionals often means there will be work in designing a study that is easy and convenient for them to engage with.

There will be more to come on Tuesday, January 31^st at Part 2 of this Mini Webinar Series: all about Engaging and Retaining participants in online work. I hope to see you there! To register, click here.