Revelation powers award winning campaign
Posted April 26th 2009 by Steve August
Congratulations to Revelation customers Kristin Schwitzer of Beacon Research and Dana Slaughter of Slaughter Branding! Their work with the Arnold Agency agency in New York in partnership with the Gay, Lesbian and Straight Education Network has won the Ad Council's award for best public service advertising campaign. Entitled "Think Before You Speak," the messaging was designed to discourage use of the slur "That's so gay" by school students.
Kristin and Dana used Revelationto test print, TV, and outdoor concepts and their work was intstrumental to honing the campaign. Read more about the campaign here.