Tips for Creating Great Research Activities!
Posted July 6th 2011 by Rachel Bell
Revelation Project, our Immersive Research platform, is designed to help our clients get deep insights by using an Activity-Based approach. Within Revelation Project, researchers have access to our Activity Library, which is a collection of online activities designed to unlock elusive Aha! Moments.
Below are some quick tips for getting started!
1. When our clients first start a study, we recommend that they take time to get to know the participants and do an introduction activity. At Revelation we call this a Warm-up or Welcome activity. The Activity Library offers some great examples that you can copy into your project.
A good Warm-up/Welcome activity should include the following:
- Clearly lay out what is expected of participants throughout the project
- Confirm incentive amounts and payments
- Provide an opportunity to introduce yourself
- Give respondents an opportunity to tell you a little about themselves and insure they are able to use the technology
2. Keep each activity short.
For both technology and methodology reasons, we recommend short activities.
- Completion rates are stronger in projects that have short activities
- Break longer assignments up into multiple shorter activities
- From a technology perspective, short activities ensure participant data is uploaded to the site successfully
3. Video assignments
Video assignments can be labor-intensive for the participant and the researcher. Below are tips for improving activities with video assignments.
- Consider asking for multiple short videos instead of one long video
- Provide clear guidelines for each video
These tips will help keep the activity focused and short, which benefits the participants when creating and uploading videos. This also is beneficial for the researcher when it comes to organizing, analyzing and reporting on the videos.
To learn more about our Activity Library click here. If you have not attended a demo we have weekly product demos on Wednesday’s at 10 AM. To register click here.