Nicole Reinhold is Research & Innovation Consultant researching people's behavior, lifestyle and business trends and translating them into business practices. Her research interest focus on the online domain and how web tools influence market research practices. She has worked and published on online panels, new marketing practices, virtual worlds and qualitative online research methods.

Nicole combines her research skills with consulting skills. She facilitates workshops and creates strategic frameworks, especially for innovation projects. Her interests lie in complex B2B environments, new technology, and social media. Previously, Nicole worked in R&D at Daimler Benz, E-Business within Philips Consumer Electronics and Philips Design. She published and trained at ESOMAR, Philips and AIOR.Today Nicole is splitting up her time between her own consulting firm SOCRATIZE and an Associate for Online Research Point-Blank-International.