A New Approach

"This online system can be used as primary or supplementary data collection: a bulletin board or online discussion group, an online consumer diary, a multimedia data-collection tool—there are too many possibilities to list here."

Anthony Alvarez, Account Manager, Hall and Partners

"As far as I’m concerned this is the wave of the future."

Kate Dennis, Independent Market Research Consultant

"It’s different than all the other tools out there. I think probably because [the Revelation team] are researchers, and you think like researchers, so it doesn’t feel like it’s being fit to a situation. It’s a technology tool that you just happen to use in research…It’s a tool developed by researchers."

Susan Sweet, Senior Research Associate, Doyle Research Associates

Immersive

"It has the ability to go deep and probe respondents one-on-one to make sure we understand what they’re telling us, and in turn generate a lot of information very quickly when you do that because you’re doing simultaneous one-on-ones, so clients really like the flood of information that comes in so quickly."

Diane Fraley, President, D.S. Fraley Associates

"It really encourages you and respondents to do deeper in dialoging with each other, which I think provides for a very rich online qualitative experience."

Dana Slaughter, Founder, Slaughter Branding

"I did in-home ethnography…at the same time we were using Revelation, and found some really amazing similarities, and yet, I could go a lot deeper with Revelation because there was time, in the incubation period...[Participants] could think about it; they could go and take photographs, come back, and tell us about it."

Susan Sweet, Senior Research Associate, Doyle Research Associates

Powerful Results

"Inevitably in those last couple of days, the brilliance comes in, but aha! moments are few and far between in qualitative research. The power of Revelation is that it delivers every time, and, when they happen, clients say, 'Oh my gosh, that’s exactly what we needed to know.'"

Susan Sweet, Senior Research Associate, Doyle Research Associates

Client-Oriented

"It’s a very unique approach from [a client’s] standpoint…and puts itself in a ready position to be a great substitute for traditional ethnography in that regard, which…from a client’s standpoint can be a time and cost drain in a big way."

Dana Slaughter, Founder, Slaughter Branding

"My client really liked it. We did an in-home use test of a pet product, placing the product with 84 pet owners all across the United States. I’ve been doing in-home use tests for this company for about six years…and this was by far the best in my opinion and, importantly, it was the best in terms of my client’s opinion. In fact, the strategic business unit leader was so excited by the richness of the information and the interaction…that she actually has let senior management know about the platform and has recommended that it be the way in which in-home use tests are conducted moving forward."

Rebecca Bryant, Owner, Bryant Research

Supportive

"Supported, qualified, friendly, they're available. They're accessible and nice. You can get to know them, ask how the weather is."

Diane Fraley, President, D.S. Fraley Associates

"I…love that they interview the moderators and are constantly trying to improve themselves and their product—they really listen to what you have to say and seem to really appreciate the feedback."

Kate Dennis, Independent Marketing Research Consultant

"The team has been very responsive to updating the tool with enhancements, evolving it with expanded capabilities, listening to its moderator community, and collaborating with us as well to not only improve the tool but also to provide us opportunities to demonstrate our skills with the tool and showcase those in the public eyes….I’m glad to be a part of that."

Dana Slaughter, Founder, Slaughter Branding

Easy to Use

"[Revelation is] very easy for me, very intuitive in terms of being able to get around within the platform not only to work with the participants and engage them in conversation…but also very easy for the participants and for my clients."

Rebecca Bryant, Owner, Bryant Research

"I have found it extremely user-friendly and highly flexible. It is not difficult for respondents or researchers and the tools for analysis and reporting make your job that much easier at the end of the day."

Anthony Alvarez, Account Manager, Hall and Partners