Research Publications

  1. Quirk's Marketing Research Review: Their mission is to promote the use, understanding and value of marketing research.  A one year subscription includes 11 issues for $70 U.S dollars.  Each issue is packed with practical applications in marketing research, including case studies, technique articles, articles on data use and the most complete directories of research providers found anywhere.  www.quirks.com
  2. Research World: A worldwide magazine published by ESOMAR for market research professionals.  It provides news and views from all industry sectors. Coverage includes industry updates, interviews with top researchers, case studies, new research applications and methodologies, global facts and figures and so much morein each issue.  It is published 11 times a year. Subcription is free for all ESOMAR members or available for EUR 175 per year.  www.esomar.org/web/show/id=43318 
  3. Journal of Marketing Research: This magazine concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. It is a quarterly, peer-reviewed journal, published by the American Marketing Association for technically oriented research analysts, educators, and statisticians. Subscrition cost differs based on membership and location criteria.  Please visit website for more details.  www.marketingpower.com/content1054.php
  4. Marketing Research Magazine: Published quarterly by the American Marketing Association, Marketing Research focuses on market research strategies to help build success. Its articles are written by and for market research managers and practitioners. Most important of all, its content is practical and actionable. In each issue, readers find coverage of legislative and regulatory issues, demographic and social change, research methods and management tools. Subscrition cost differs based on membership and location criteria.  Please visit website for more details.  www.marketingpower.com/content1051.php
  5. QRCA Views: A quarterly publication featuring ideas and tools for qualitative research. Subscriptions are complimentary to members of QRCA and to non-member qualified research buyers. Subscription requests can be placed using the online subscrition form found on the Qualitative Research Consultants Assocaition website.  www.qrca.org/displaycommon.cfm?an=9
  6. MRA Alert: Alert! is the official magazine of the Marketing Research Association. Written for today’s marketing researchers, Alert! provides marketing researchers with the insights, methods, skills, technologies & tools they need to succeed in today’s profession. Alert! is published 12 time a year.  One 12 month subscrition is free for for members. Additional subscriptions are $40 U.S dollars each. For non-members, subscription is $75 U.S dollars per year.  www.mra-net.org/publications/alert.cfm
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