Whitepapers and Case Studies
Thank you for your interest in Revelation. We hope that you enjoy our most recent white papers and case studies.
Cost Effectiveness Comparison: Immersive Research Compared to Traditional Qualitative Research Methods
Gretchen Gehrett, President of G2 Marketing, illustrates the benefits of using Immersive Research in her recent white paper. Find out how Immersive Research is not only cost effective, but a powerful tool for understanding the consumer experience.
Avoided Carbon Emissions from Online Immersive Research
There are plenty of conversations that take place around cutting energy costs, reducing carbon, and ‘going green’. The Revelation team did not just want to have another conversation. We wanted to know if there is an environmental benefit to choosing Revelation’s software and the ability to quantify the benefit. Therefore, we engaged Fluid Market Strategies (Fluid) to design a customized avoided carbon calculator.
ARTICLES & CASE STUDIES
Case study: Revelation Express: Brand Project
Specialty Foods Group, Inc was interested in finding out how their consumers would respond to a product line extension for one of their premium brands. Specialty Foods Group, wanted to understand how target consumers perceived the brand within the category and if those consumers felt the brand could be successful with a line extension outside of its traditional category Read the Revelation Express case study.
Industry article: Fully Immersed: Using Activities to Capture Consumer Behaviors, Context and Emotions
Steve Augusts' article in the QRCA Views Fall Issue outlines the methodology and technology that Steve developed to provide market research professionals and marketers with the opportunity to get the benefits of in-person research using an online platform.
To read the complete article "Fully Immersed: Using Activities to Capture Consumer Behaviors, Context and Emotions" in the Fall QRCA Views click on the link to the PDF below.
Fully Immersed: Using Activities to Capture Consumer Behaviors, Context and Emotions
Industry article: Studying Wine Consumption Habits using Revelation
Learn how online qualitative research studies take advantage of Web 2.0 technology to capture real customer experiences. An Immersive Research study of wine and lifestyle is discussed. Read the Research World article.
Case study: Testing Creative for an Award Winning Campaign
The Ad Council used Revelation to develop one of their award-winning public-service ad campaigns about teen behavior. TV, radio, outdoor, banner, and print ads as well as URLs, web sites, and spokespersons were tested using online qualitative research methods to get honest, open and thoughtful reactions. Read the Ad Council case study.
Case study: From Discovery to Prototype in Less Than 6 Months
An international branding agency went from exploration to food product prototype in only six months. Revelation designed and executed a research study that utilized rich interaction with diaries (blogs) and online group discussions (message boards) to capture the everyday lives of two customer segments: moms with small children and teens. Read the product development case study
